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Growth Way SEO

Search Visibility · Raleigh · Cary · Durham · Charlotte

Get found by more customers — on Google and in AI answers.

Your customers now ask AI. We make your business the answer.

Your next customer is searching right now — some on Google, more and more inside ChatGPT and AI Overviews. We make your business the one they find, and turn that visibility into calls and booked appointments.

Operator-led · Measured monthly · Guaranteed: beat your baseline or we work free

AI Visibility Score

Your business
12
Competitor A
61
Competitor B
44

How often AI engines name each business when customers ask who to hire. Your audit measures this — then we move it.

Why this matters now

Search used to mean one thing: ranking on Google. Now your customers also ask AI — and it answers with a short list of businesses. If you're not on that list, you're invisible — no matter how good you are. Being found today means winning in both places.

How We Do It

Three disciplines. One outcome: you get found first.

Getting found on Google and in AI answers takes three connected disciplines. Here's each one in plain English — because if an agency can't explain it simply, they can't do it well.

Foundation

Get Found Locally

Powered by SEO

Rank where customers still search every day: Google results, Google Maps, and local listings across Raleigh, Cary, Durham, and Charlotte.

The New Layer

Become the Cited Answer

Powered by AEO

Get named when customers ask ChatGPT, Google AI Overviews, or Perplexity who to hire — by structuring your site the way AI engines read.

The Strategy

Build Market Authority

Powered by GEO

Become the brand AI recommends across your whole market — the best-of lists, comparisons, and buying guides customers rely on before they call.

What We Measure

You can't grow what you don't measure.

Most agencies report "impressions" and hope you're impressed. We report the AI Visibility Score — a single number from 0 to 100 showing how often AI engines name your business when customers ask who to hire, tracked every month against your competitors.

It's the yardstick your whole engagement — and your guarantee — is measured against. No vague brand awareness. Just a number that moves.

AI Visibility Score — Sample Market

Your business
12
Competitor A
61
Competitor B
44

Illustrative example. Your audit measures your real Score — then we move it.

The Flight Plan

From invisible to found, in three phases.

The Wright brothers tested 200 wing shapes before they flew. We work the same way: measure, build, grow.

Step 1

Audit & Baseline

Your $199 AI Visibility Audit documents where you rank, where AI mentions you, and what's holding you back — the baseline everything is measured against. One week, plain English.

Step 2

Build & Optimize

We fix the technical foundation, restructure content to answer real customer questions, and install the schema and entity signals Google and AI engines actually read.

Step 3

Measure & Grow

Rankings climb, AI citations appear, calls come in — reported monthly with your AI Visibility Score, so growth is visible, not vague.

Why Kitty Hawk

Built by an operator, measured like a business.

Operator-Led

Founded by someone who has grown multi-state service businesses by doing exactly this work. We know what a missed call costs — and why "impressions" don't pay payroll.

AI-First, Built In

Most agencies now charge extra for "AI optimization." Ours is built into every engagement — you get ranked on Google and cited by AI as one connected strategy.

Accountable in Writing

A Score that moves, monthly screenshot evidence, and a guarantee with teeth: if we don't beat your baseline, you stop paying and we keep working.

Works Together With

Visibility is the engine. These make it fly.

Faster Results

Paid Ads

Ads rent leads today while your organic visibility builds the asset you own. Run both; taper ads as your Score climbs.

Local Search

Google Business Profile

For local businesses, the Google map pack drives more calls than the website. It's core to your search visibility.

Foundation

Website Design

Every site we build ships AEO-ready — schema, entity markup, and answer-first structure baked in from day one.

Straight Answers

Frequently asked questions

Question first, direct answer, no filler — the same way we build client content.

How much do SEO services cost?

Every engagement starts with a $199 AI Visibility Audit, credited in full toward your first month if you move forward. Ongoing pricing is scoped to your market, your competition, and your goals — set after the audit shows exactly what your situation requires, so you never overpay for work you don't need.

What's the difference between SEO, AEO, and GEO?

SEO earns rankings in Google's traditional results. AEO earns citations inside AI answers from ChatGPT, Google AI Overviews, and Perplexity. GEO is the broader work of making your brand the source AI recommends. Strong SEO is the foundation; AEO and GEO extend it to where customers now ask questions.

How long until I see results?

Foundational fixes often show movement in 4 to 8 weeks. Durable results — consistent rankings and AI citations — typically build over 3 to 9 months depending on your starting point and competition. We set a measurable baseline in week one so progress is visible from the start.

Do you only work with businesses in North Carolina?

We're based in Cary, NC and focus on North Carolina, Maryland, and Virginia, but we deliver remotely and work with service businesses across the US. Local SEO works the same way whether your city is Raleigh or anywhere else.

What makes Kitty Hawk different from other SEO agencies?

Three things: we optimize for AI answers, not just Google rankings; we measure everything with a proprietary AI Visibility Score reported monthly; and we back it with a written guarantee — if we don't beat your baseline, we work free until we do.

The Kitty Hawk Guarantee

Beat your baseline, or we work for free.

Your audit sets the baseline. If we haven't measurably beaten it by month six, we keep working at no charge — up to 90 additional days — until we have. We can promise this because we measure everything and don't take on businesses we can't move.

See exactly what Google and AI say about your business.

Your AI Visibility Score, your competitors', and your three fastest fixes — $199, delivered in one week and credited in full toward any plan.