Serving NC · MD · VA
Serving NC · MD · VA
Your customers now ask AI.
We make your business
the answer.
Your customers now ask AI. We make your business the answer.
We help service businesses show up in Google and AI answers — and turn that visibility into calls, booked appointments, and revenue.
Local SEO · AI Citation Visibility · Content Strategy
Operator-led. Founded by a multi-state business owner
Guaranteed. Beat your baseline or we work free
Measured. Baseline in week one, reporting every month
AI Visibility Score
How often AI engines name each business when customers ask who to hire. Your audit measures this — then we move it.
Search results have changed.
Customers now get recommendations directly inside Google's AI Overviews, ChatGPT, and Perplexity — often before they ever visit a website. The businesses named in those answers win the call. Everyone else is invisible.
What We Do
Three disciplines. One outcome: you get found first.
Each service below starts with a plain-English definition — because if your marketing agency can't explain it simply, they can't do it well.
Foundation
Get Found Locally
Powered by SEO
SEO earns your business rankings in Google's traditional results. It remains the foundation: technical health, local visibility, and content that matches what your customers search for.
- Technical & local SEO (Google Business Profile)
- Keyword & content strategy
- Authority building & review velocity
The New Layer
Become the Cited Answer
Powered by AEO
AEO structures your site so AI answer engines — ChatGPT, Google AI Overviews, Perplexity — cite you when customers ask questions you can answer.
- Answer-first content & FAQ architecture
- Schema & entity markup
- AI citation tracking & reporting
The Strategy
Build Market Authority
Powered by GEO
GEO is the broader play: making your brand the trusted source generative AI recommends across your whole market — comparisons, best-of lists, and buying guides included.
- Entity & brand-mention strategy
- Earned mentions & authoritative citations
- Competitive AI-visibility benchmarking
And once the calls come in: for clients who want the full engine, we also build the systems that convert and keep customers — CRM setup, email marketing, review automation, and follow-up workflows. Visibility fills the funnel; these make sure nothing leaks out.
Who We Serve
Built for multi-location service businesses.
Clinics, franchises, home services, professional firms — if you have locations to fill and phones that should ring, this is built for you.
Clinics & Healthcare
Practices, Therapy Providers, Specialty Care
Home Services
HVAC, Plumbing, Roofing, Electrical
Franchises
Multi-Location and Emerging Franchise Systems
Professional Services
Legal, Financial, Consulting Firms
What AI Visibility Looks Like
The answer box is the new front page.
When a customer asks ChatGPT or Google's AI for "the best [your service] near me," one or two businesses get named. Everyone else is invisible. Our job — measured monthly — is making sure the named business is yours.
← Illustrative example of an AI answer citing a business. Replace with a real, permission-approved client result — and only then relabel this section "Proof."
The Flight Plan
From grounded to airborne, in three phases.
The Wright brothers didn't guess — they built a wind tunnel and tested 200 wing shapes. We work the same way: measure, build, fly.
Audit & Baseline
Where you rank, where AI mentions you, what's holding you back. One week, plain English — $199, credited in full toward any plan.
Build & Optimize
We fix the foundation and install the signals Google and AI engines actually read.
Measure & Grow
Rankings climb, citations appear, calls come in — reported monthly with your AI Visibility Score.
In 1903, at Kitty Hawk, North Carolina, two engineers proved that careful testing beats big promises. Twelve seconds of flight changed everything after.
We work the same way. Kitty Hawk is led by an operator who has built multi-state service businesses — we know what a missed call costs and why "impressions" don't pay payroll. Everything is baselined, measured monthly, and reported in numbers you actually use.
Raj Bhasin, Founder
Raj has spent his career growing multi-state service businesses by doing exactly this work — search visibility, measured marketing, revenue systems. Kitty Hawk is that playbook, productized for owners. LinkedIn →
Serving North Carolina · Maryland · Virginia
Straight Answers
Frequently asked questions
Written the way we build client content: question first, direct answer, no filler.
What is Answer Engine Optimization (AEO)?
AEO is the practice of structuring your website and content so AI answer engines — ChatGPT, Google AI Overviews, Perplexity, and Gemini — cite your business when customers ask questions you can answer. It builds on SEO fundamentals and adds entity clarity, schema markup, and answer-first content.
What's the difference between SEO, AEO, and GEO?
SEO earns rankings in traditional search results. AEO earns citations inside AI-generated answers. GEO is the broader discipline of making your brand the source generative AI recommends. They overlap: strong SEO is the foundation; AEO and GEO extend it to where buyers now ask.
Who do you work with?
Small and mid-market service businesses — clinics and healthcare practices, home services, franchises, and professional firms — primarily across North Carolina, Maryland, and Virginia, with remote delivery available anywhere in the US.
How long until we see results?
Foundational fixes often show movement in 4–8 weeks. Durable authority — consistent rankings and AI citations — typically builds over 3–9 months depending on your starting point and competition. We set a measurable baseline in week one so progress is visible from the start.
What happens if the results don't come?
Then you stop paying and we keep working. Your audit documents a five-KPI baseline — AI Visibility Score, rankings, organic traffic, Google Business Profile activity, and tracked inquiries. If we haven't beaten the agreed targets by month six, we work free for up to 90 additional days until we have. That's the Kitty Hawk Guarantee, and it's written into every agreement.
Why "Kitty Hawk"?
Kitty Hawk, North Carolina is where powered flight began in 1903. We're a North Carolina agency built on the same idea: rigorous engineering, measured tests, and getting things off the ground. That's what we do for our clients' visibility.
The Kitty Hawk Guarantee
If your numbers don't beat your baseline, we work for free.
Your audit documents your baseline — Score, rankings, traffic, local presence. If we haven't measurably beaten it by month six, we keep working free — up to 90 more days — until we have.
We can promise this because we measure everything and don't take on businesses we can't move.
We're confident enough in our work to put our own time behind it: no results, no bill — we work free until your numbers move.
How it works: your month-one audit sets five baseline KPIs. At the six-month review, if the agreed improvement targets haven't been met, the next 90 days of work are on us. Full terms in every agreement — in the same plain English you're reading now.
Find out what AI says about your business — before your competitors do.
Your rankings, your AI presence, your three fastest fixes — $199, delivered in one week and credited in full toward any plan. And if we don't beat your baseline, we work free.